Microlearning - Product Training
Lancôme's mobile training transforms product mastery into 8 bite-sized serious games. Conquer skincare science and perfect consultations in just 5 minutes per challenge. 50,000+ beauty advisors now play (and learn) in 9 languages.
Luxury & Retail – Product Training
100,000+ Beauty Advisors - Skills Mastered Globally
2D Serious Game + Arcade Mini-games
Available in 9 Languages
SCORM LMS
The Challenge
Lancôme required a training solution as scientifically rigorous as its Génifique serum, one that could translate complex skincare biochemistry into instinctive knowledge for 100,000+ advisors across 9 languages, while respecting the relentless pace of boutique counters.
The Solution
We reimagined education as a series of eight elegant 2D mini-game challenges, blending serious science with playful arcade mechanics. Accessible globally via SCORM, these five-minute modules turned idle moments between consultations into opportunities for growth, proving luxury training could be as precise as a serum and as addictive as a favorite game.