AI IN TRAINING: FROM PROMISE TO REAL IMPACT

Artificial intelligence is no longer a distant promise in the world of training. Today, more than 80% of learning directors already use at least one AI tool in their daily work.

So the real question is no longer whether to use AI. The real question is how to use it intelligently, safely, and creatively to design learning experiences that people genuinely want to engage with, not just skim through.

At Emraude, our project managers, game designers, and AI specialists work every day at this frontier: the meeting point between AI, game design, and immersive storytelling.

TRANSFORMING DENSE CONTENT INTO SHORT, IMPACTFUL TRAINING

Turning complexity into pedagogical clarity
Many training projects start with the same challenge: 100-page documents, dense procedures, technical presentations… all of which must be transformed into a learning experience that is short, smooth, and engaging. Thanks to secure LLMs validated by our clients, we can analyze these massive volumes of content in just seconds. AI extracts the essential messages, identifies key concepts, maps learning objectives, and proposes a clear, structured architecture. Gone are the hours spent sorting, rewriting, and restructuring, almost instantly, the instructional team gains an organized, actionable overview.

From raw content to tailor-made training formats
Once the structure is defined, everything becomes possible: a five-minute microlearning capsule, a more in-depth module, or even a simulation where the learner’s behavior is at the heart of the experience. AI speeds things up, simplifies processes, and expands the range of possibilities, but it is human experts who bring meaning, refine the narrative, and ensure pedagogical quality. Together, this partnership transforms raw material into a coherent, impactful training experience perfectly aligned with the client’s objectives.

ACCELERATING CREATIVITY WITH AI IN GAMIFIED EXPERIENCES

Emraude designs gamified and immersive experiences, particularly for demanding sectors such as luxury and retail. Before the arrival of AI, creating a new universe meant mood boards, long creative sessions, and numerous back-and-forths to get everyone aligned. Today, AI allows game designers to step instantly into a brand’s world. Multiple concepts can be generated in parallel, different artistic directions explored visually, and several atmospheres proposed quickly. Clients no longer rely solely on slides, they see tangible worlds, scenes, and characters. This streamlines decision-making and significantly accelerates creativity.

AI CONVERSATIONAL AGENTS AT THE HEART OF LEARNING

AI agents far more advanced than simple chatbots
Conversational agents represent one of the most powerful and transformative uses of AI in training. Far removed from traditional chatbots, they take the form of characters embedded within simulations, games, or 3D environments. They are designed to embody a specific role and fulfill a clear pedagogical mission, fully aligned with the brand.

Characters that can role-play, guide, and challenge
In sales training, an agent can step into the role of a demanding customer, confronting learners with realistic situations. In onboarding, it becomes a reassuring companion that answers every question. In a management program, it can simulate difficult conversations, test sensitive decisions, or support strategic choices. Each interaction becomes a contextualized, immersive micro-experience.

Learning fueled by brand content and culture
We train these agents using internal materials: product catalogs, SOPs, brand guidelines, core values, and in-store scripts. As a result, they adopt the brand’s tone, codes, and standards. They ask the right questions, correct mistakes, explain nuances, and guide learners with precision. Ultimately, the agent becomes a living, credible, and responsive character and remains available well beyond the training itself as a true on-demand coach.

BRINGING LEARNERS BACK THROUGH SMART GAMIFICATION

AI alone is not enough to create engagement. Game design plays a crucial role.

In Emraude experiences, AI agents are embedded within a fully developed gamified ecosystem. Learners have a 3D avatar that they customize as they earn points. They progress, unlock new elements, upgrade their character, and can even compete with other markets or teams through internal leaderboards.

Seasonal events bring the learning journey to life: an Advent calendar with a daily challenge, a special Halloween mission, or limited-time rewards. Training becomes a living, evolving, and addictive experience, one that learners are genuinely excited to return to.

ADAPTIVE LEARNING THAT ADJUSTS IN REAL TIME

Not all learners have the same skill level. Not all have the same amount of time. That’s why we integrate adaptive AI systems that modify the training experience on the fly.

From the very first responses, AI identifies the user’s level and adjusts the difficulty accordingly. An expert is offered advanced challenges, while a beginner receives more explanations and additional guidance. Even the duration can adapt. If someone only has ten minutes, the experience automatically shortens while remaining coherent.

This personalization extends to quizzes, dialogues, scenarios, and even narrative choices. Two people taking the same training may in fact experience two completely different journeys, each perfectly tailored to their abilities and context.

RETHINKING SIMULATIONS BEYOND TRADITIONAL BRANCHING

Branching scenarios are powerful, but they quickly become unmanageable. Every choice creates dozens of offshoots. AI fundamentally changes this logic.

At Emraude, we always design a strong narrative structure. But instead of manually writing every branch, AI generates the necessary variations: coherent dialogues, reactions, consequences, and alternatives. A learner can explore a virtual city, make strategic decisions, solve problems, or handle a customer interaction.

AI analyzes each choice, explains its impact, and redirects the learning journey accordingly. This approach maintains a controlled framework while offering an infinite range of credible experiences, all aligned with the learning objectives.

REAL-TIME ANALYTICS AND INSTANT FEEDBACK

AI also transforms how impact is measured. Instead of waiting for manual reports, training teams receive dashboards updated in real time. Number of participants, completion rates, performance by country, recurring difficulties, everything is automatically consolidated.

AI can even generate clear summaries: weekly participation, average results, drop-off points, and trends by market. For learners, feedback is personalized. AI explains where they excel, where they need to improve, and suggests concrete next steps for practice. Training thus becomes a true dynamic coaching experience.

MAKING MULTILINGUAL TRAINING FLUID AND SCALABLE

Emraude’s clients often operate in 20, 30, or even 40 languages. Without AI, this would be an almost impossible challenge. On our platform, each market starts from a master version and adapts it, texts, visuals, references, and local documents.

AI handles translation, voice-over, and consistency. Voices can be recorded locally or generated by AI: male or female, younger or older: everything can be localized. Video dubbing goes even further: a video originally filmed in French can become Japanese, Spanish, or Arabic in just seconds, with lip-syncing and the original tone preserved. A single video becomes a truly global resource.

100% SECURE AI, COMPLIANT WITH BRAND REQUIREMENTS

In luxury, retail, and other sensitive sectors, security is a critical concern. Content is confidential: product launches, strategies, and internal information. That’s why Emraude works exclusively within closed, secure environments. Client content is never used to train public models.

We rely on ISO-compliant infrastructures, dedicated local LLMs, or secure integrations such as Microsoft Copilot. The choice depends on the sensitivity of the project and IT policies, but one rule remains constant: data stays fully under the client’s control.

CONCRETE, HANDS-ON, FIELD-ORIENTED AI WORKSHOPS

We believe that to truly understand AI, you have to work with it. That’s why we run immersive AI workshops with our clients’ training teams. No endless theory, no buzzwords, just productive half-day sessions.

Participants analyze their own documents using AI, generate moodboards, test visuals, transform content… and, most importantly, create their first 3D AI agent based on a real scenario. They define its tone, objectives, and conversational rules, then test the agent live. By the end, they leave with a functional prototype and a reusable methodology.

ADAPTING AI TO MARKETS, CULTURES, AND BRAND CODES

A global AI alone is never enough to cover all realities.

Behaviors differ between France, China, or Japan. Products aren’t available everywhere. Cultural sensitivities vary widely.

We therefore design AI with a global core and local adaptations. Each country can adjust prompts, products, tone, references, and even the agent’s personality. This creates a rare balance: international consistency combined with locally relevant cultural accuracy.

AI, ETHICS, AND REGULATION: INNOVATING RESPONSIBLY

The rise of AI raises essential questions: copyright, datasets, transparency, and regulation. We firmly believe that clear frameworks and guidelines are necessary.

We see AI as a tool for innovation, not as a crude imitation. It amplifies human capabilities without replacing them.

At Emraude, every project adheres to the client’s legal, ethical, and security standards. Innovation is never pursued at the expense of responsibility.

CONCLUSION: BUILDING THE NEXT GENERATION OF LEARNING EXPERIENCES

For L&D and HR leaders, AI is much more than a trend. It is a structural shift transforming how training is designed, delivered, and measured. AI helps clarify complex content, create natural interactions, adapt learning paths to each individual’s level, manage massive multilingual deployments, and provide real-time analytics, all without compromising security.

At Emraude, we combine AI, game design, and immersive storytelling to create a new category of training: experiences that feel like worlds, not courses.

• Experiences that adapt.

• Experiences that engage.

• Experiences that are unforgettable.