MOBILE LEARNING - PRODUCT TRAINING
Carolina Herrera celebrates the 10th anniversary of its Good Girl fragrance collection with a 2D mobile learning experience built in Storyline. Through a scavenger hunt and mood board creation activity, learners explore the four fragrances while strengthening brand and product knowledge ahead of the collection's milestone anniversary.
Luxury & Retail - Mobile Learning
Around 20,000 Points of Sales
2D Interactive Microlearning
Available in 3 Languages
Teach on Mars LMS + All Devices
The Challenge
Carolina Herrera required compact, mobile-first training that takes less than 10 minutes for its beauty advisors to reinforce product knowledge on the three pillar fragrances of Good Girl collection: Good Girl Eau de Parfum (Blue), Good Girl Blush (Pink) and Very Good Girl (Red), while introducing The New Good Girl Jasmin Absolute, launching in 2026 in celebration of the franchise.
The Solution
We designed and developed a 2D interactive learning exprience in Articulate Storyline, set in the streets of New York and inspired by the brand's iconic urban codes. Learners navigate through four showrooms, each dedicated to one scent to explore the collection beyond product features and focus on key ingredients, the brand's core values, and the emotional sensations each fragrance evokes.
Two core mechanics elevate the experience:
Scavenger hunt to discover ingredients and composition insights.
Mood board creation to reconstruct each fragrance's personality, values, and selling vocabulary.
