Dior needed to transform its global onboarding from an information transfer into an initiation—ensuring 100,000+ employees across 100 countries could fluently articulate the House’s heritage, craftsmanship codes, and client rituals within their first weeks, without diluting the brand’s couture mystique.

We responded with a dual-format journey: a 2D interactive exploration of Dior’s iconic ateliers, followed by a 3D quiz set in a virtual boutique. Available in 19 languages via Teach on Mars and playable on any device, the program became the gold standard for luxury onboarding—turning new hires into fluent ambassadors of the Dior universe from day one.