In the competitive world of luxury retail, first impressions matter—not just for customers but for employees, too. Onboarding is a critical moment to immerse new hires in a brand’s culture, values, and products. Leading luxury brands like Dior and L’Artisan Parfumeur are redefining the onboarding experience by using innovative gamified solutions that engage employees and ensure they are prepared for success. These game-based onboarding programs are not only educational but also immersive, interactive, and memorable, setting a new standard for employee training in the industry.
Below, we explore three impactful examples of onboarding games that have transformed the employee experience and driven measurable results.
When onboarding new employees, Dior sought to create an experience as timeless and elegant as the brand itself. To achieve this, Dior collaborated with Emeraude to design an immersive onboarding game that captures the essence of the Maison and its visionary creator. This gamified solution, designed for global deployment, includes:
Dior’s onboarding game is a testament to the power of storytelling in training. By immersing employees in the brand’s narrative, Dior fosters a deep connection between its team and its heritage, ensuring that every new hire understands and embodies the values that define this iconic luxury house.
Five Interactive Chapters
Employees explore Dior’s history, values, and creations through chapters, culminating in a 3D quiz reinforcing key insights.
global reach
Deployed in 98 countries, this onboarding game ensures consistent training and messaging across all regions.
exceptional feedback
With an average satisfaction rate of 4.8/5 from players worldwide, the program has been hailed as both engaging and effective.
L’Artisan Parfumeur’s approach to onboarding and training is rooted in its dedication to craftsmanship and storytelling. To immerse new hires in the brand’s origins and product offerings, Emeraude developed a mobile learning game that combines interactivity and education. Key features include:
Exploring the Artisan’s Apartment: Employees navigate a virtual apartment, with rooms representing modules on brand history, signature products, and client service.
Interactive Learning Modules: Employees explore the Boule d’Ambre’s origins and five candles, gaining hands-on knowledge of L’Artisan Parfumeur’s products.
Puzzles and Quizzes: Engaging puzzles and quizzes test knowledge retention and unlock new content, ensuring an interactive and rewarding learning journey.
Guided Progression: A dynamic, guided map helps players move through the training, gradually unlocking new sections and content.
By blending product education with gamified storytelling, L’Artisan Parfumeur’s onboarding program provides employees with a comprehensive understanding of the brand’s identity and products. This innovative approach not only enhances learning but also fosters a sense of pride and connection among team members.
Rewards and Incentives: Gamified rewards encourage employees to complete training modules, reinforcing motivation and engagement.
Immersive Brand Exploration: Through interactive modules, employees explore the brand’s timeless craftsmanship and heritage, gaining a deeper understanding of its core values.
Custom Avatars: Employees begin their journey by creating a personalized in-game character, making the onboarding process uniquely engaging.
One leading luxury maison has taken onboarding personalization to a new level. This multifaceted gaming solution centers around crafting a tailored experience for perfume and beauty employees, ensuring they feel valued and aligned with the brand’s heritage from day one. Highlights include:
By blending personalization with gamified elements, this onboarding program ensures that new hires are not only equipped with essential knowledge but also deeply connected to the brand’s identity and mission. This approach highlights the importance of making onboarding both meaningful and memorable.